Rapha releases the first cycling-specific hijab as part of a new modest clothing collection

Clothing brand Rapha has launched its spring/summer 2024 women’s campaign called ‘How we ride’. The brand says it “captures the essence of what it means to be a woman in cycling: being unapologetic, breaking barriers and redefining the image of a cyclist.”

As part of the campaign, Rapha has unveiled a new range of women’s specific clothing designed from the ground up by an all-female team. At the launch, the brand said: “Rapha Women is a new and extensive range of women’s riding clothing, developed through years of research.

“The result is a range of all-new and unique silhouettes, including the women’s padded skort, women’s Rapha wind gilet, women’s Rapha jersey, women’s Rapha wind jacket, women’s cropped cargo top and women’s regular cargo shorts, to provide more options for self-expression for women on the bicycle.”

Read more: Cycling for women: the essential guide

In a first in cycling, Rapha joins Nike and Adidas in offering a sports-friendly hijab, along with a loose-fitting long-sleeved jersey and padded trousers, forming the first cycling-specific ‘modest’ clothing range. These garments have been designed in collaboration with London-based cycling collective Cycle Sisters, an award-winning charity that aims to inspire and empower Muslim women to cycle, without compromising on style or performance.

Commenting on the launch of the new campaign, Lauren Hunt, womenswear designer at Rapha said: “It was really exciting to take on a project like this and work with an all-women team to create a brand new collection. to help women express themselves and feel comfortable and confident on the bike.”

“Collaborating with Cycle Sisters on our modest clothing offering was invaluable to our research and development process. During our focus groups we found that Muslim women often wore men’s clothing to have a relaxed and covered fit, but this caused distraction while driving and did not improve their performance. We are incredibly proud to offer a complete outfit that provides extra coverage and reduces layering, improving comfort and optimizing performance on the bike.”

Read more: Factor announces partnership with Rapha Cycling Club for a global bike rental program

The campaign also shares the stories of five female cyclists: Amy, Samra, Arame, Ahlam and Bel, who share their unique perspectives on what it means to be a woman in cycling. The stories share both the positive and negative elements of being a woman in a male-dominated environment, with the aim of inspiring more women to hop on a bike and enjoy cycling.

For full details on the new clothing collection, head over to Rapha’s website and you can also read each of the five stories on their website.

What do you think of the new collection, will you add anything to your shopping list? Be sure to share your thoughts in the comments below.

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