Rooster Poultry focuses on local demand – FBC News

(Source: Government of Fiji/Facebook)

Rooster Poultry General Manager Stanley Raniga emphasizes that the company’s strategic focus is on meeting local demand while cautiously exploring export opportunities.

Raniga emphasizes the importance of aligning export initiatives with favorable market conditions to ensure sustainable growth.

He points to the increasing threat of non-communicable diseases (NCDs) as an urgent problem, and emphasizes the need for high-quality, nutritious food.

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(Source: Government of Fiji/Facebook)

Raniga says many people consume poor quality food, which worsens the prevalence of non-communicable diseases.

Rooster Poultry General Manager Stanley Raniga (Source: Fiji Government/Facebook)

He attributes part of the problem to the influx of imported, inferior meat products that undermine public health.

In response to these challenges, Raniga calls on the government to actively support the local protein industry.

“As companies in these markets scale back production to rebalance supply, we are reminded of the importance of maintaining a discipline and strategic approach to production here in Fiji.”

On a global level, Raniga notes that the poultry market is currently facing significant challenges.

He says regions like New Zealand are facing oversupply issues, which have led to market imbalances.

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