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Sanlorenzo CEO Massimo Perotti’s innovative, strategic, Italian style

Whether it’s greeting clients, friends, agents and press at St. Katharine Docks in central London, christening the first ever Sanlorenzo yacht to convert green methanol into energy, or explaining the links between art and Sanlorenzo Yachts at La Biennale di Venezia, Cav. Massimo Perotti, Chairman and CEO of Sanlorenzo Group, engages his audience with passion.

Perotti enthusiastically describes the future of sailing at Sanlorenzo as one without compromises in luxury and sustainability. Both appear to be important factors for a growing number of buyers new to hunting. Sanlorenzo is “a playground for design choices,” says Perotti happily, explaining that they like to involve every family in the design to have fun with it in a purpose-driven construction that offers more customization than any other yacht brand.

Perotti is proud of the interaction Sanlorenzo encourages with new buyers, allowing them to ask questions, express opinions, share visions and forge relationships that ultimately shape the construction of a yacht, making them truly feel at home at sea. The ideal Sanlorenzo construction is one that takes owners to their dream destinations, in comfort, style and safety, leaving memories steeped in onboard experiences.

Sanlorenzo in Great Britain: exclusive opportunity in St. Katharine Docks

From March 11 to 24 this year, Perotti and Sanlorenzo took their LS 90A to the St. Katharine docks in Southampton, providing a great opportunity for their growing British customer base to experience the brand in a classic London setting. The asymmetrical, custom-built 28-meter structure entertained visitors with bright, modern interiors featuring wood, marble and fabric textures in dignified interiors by Bernardo Zuccon.

Iconic images of the yacht sailing the Thames highlighted the brand’s quality and innovation. A unique feature was moving the 90A’s port deck to the upper deck, creating a more spacious salon with increased interior volume and a second salon above. This 24 meter design can accommodate eight guests and has a cruising speed of 25 knots, with a range of 1100 nm at an eco-cruising speed of 10 knots.

Launch of the 50 steel fuel cell superyacht Almax in La Spezia

Announced in a May 18 press releasee, Sanlorenzo proudly raised the bar on sustainability in superyachts with the first unit of the 50 Steel, Almax, at their La Spezia yard. This technological achievement marked the world’s first superyacht with the Reformer-Fuel Cell system, developed in collaboration with Siemens Energy. Perotti explained that the yacht converts green methanol into hydrogen and then into electrical energy to power the yacht, eliminating the need to store large amounts of hydrogen on board to power all of the yacht’s hotel systems.

Perotti stated: “With the launch of the 50 Steel, Sanlorenzo is celebrating a fundamental milestone in its history, in the spirit of innovation and sustainability. The new line of superyachts embodies the pioneering spirit and passion for challenges that have always guided us in the design and construction of our fleet.”

The Reformer-Fuel Cell system powers the ship at up to 100 kW, with the propulsion engines and diesel generators switched off for completely CO2-neutral operation. It covers approximately 90 percent of the typical operating time of a superyacht with zero emissions and provides owners with a significant amount of time to enjoy the yacht at anchor without consuming diesel fuel.

Innovative interior architecture disrupts traditional yacht design through five uniquely staggered decks. The yacht also offers four guest cabins plus an owner’s suite, swimming pools on both the beach club and sundeck, and a 1,500-square-foot beach club when all three fold-out decks are open. In addition, the yacht introduces the HER layout, Horizontal Engine Room, which allows a split-level with between 2.1 and 3.35 meters of headroom.

Sanlorenzo Bluegame Division’s hydrogen-powered America’s Cup Chase Boats

Sustainability is more than a commitment for Sanlorenzo and Bluegame. The development of hydrogen-powered chase boats at this year’s America’s Cup was a challenge accepted and delivered by an experienced team of carefully selected experts.

Described by Perotti as “an extreme project that required two years of development,” he noted that the launch of the first unit for the America’s Cup boat American Magic in March, and the second hull for the French Orient Express team, “marks a further step represents. forward in the development of ships at the highest level of technology and sustainability.”

Capable of reaching speeds of 50 knots with a range of 300 kilometers, powered solely by hydrogen, the success of the Bluegame project will lead to a BGH hydrogen hybrid multihull in 2026 that promises 130 kilometers of emission-free navigation, Perotti said, adding: “There is no doubt that the project will impact both the innovative solutions that will benefit Sanlorenzo Group’s future product ranges, and the entire mobility industry.”

Collaborating with Sanlorenzo founder Giovanni Jannetti

When Perotti took over the company from Sanlorenzo founder Giovanni Jannetti, he agreed to spend the first year learning Sanlorenzo under Jannetti’s tutelage. About that time, Perotti admits: “The year I worked with Giovanni Jannetti was perhaps the toughest year of my life, but also the year in which I learned the most, starting from the realization that as a manager you are part of a team “As an entrepreneur you are on your own, and this changes the rules of the game.”

Jannetti’s influence continues to guide the shipyard in its approach to luxury yachts, from the understanding of what it means to be an entrepreneur and from the point of view of a craftsman who does things with love, passion and, above all, style. “Giovanni taught us to be the tailors of the hunt, to do our best for extraordinary and tailor-made products, never forgetting that our goal is the customer’s joy and satisfaction.”

While there may be many things Jannetti wouldn’t even understand about today’s industrial operations, his signature style remains a pillar of Sanlorenzo Yachts. Perotti summarizes Jannetti’s valuable advice and confirms: “His genuine friendly attitude, rich in understatement, which is not easy to find in hunting sports where grandeur is often the norm, remains to this day a great source of inspiration for me and all Sanlorenzo managers.”

Italian insight, just for fun

If you ask Perotti about his preferences outside of sailing, you’ll get some fun and interesting answers to less pressing questions, mixing business and pleasure.

Arrabbiata or Carbonara? “Arrabbiata,” Perotti replied confidently, adding, “A little spice is needed in life and in business.” Mmmmm. San Marzano tomatoes seasoned with fresh cayenne pepper, Italian parsley, a few basil leaves and cloves of garlic. Perfection!

Panna cotta or gelato? His response followed: “Gelato: it is a symbol of the success of Italian craftsmanship that can be enjoyed in any situation.” It’s hard to find an industry where Italians don’t excel in delivering fine craftsmanship, whether it’s yachts, cars, fashion or frozen desserts.

Barolo or Vermentino? Perotti’s firm response was: ‘Barolo! I certainly cannot deny my Piedmont heritage,” which is completely understandable considering that wines made from Nebbiolo grapes are notoriously difficult to cultivate and produce some of the most age-worthy sips that deserve highly collectible status, a high price tag and great rewards. in the glass.

Finally, when asked whether he preferred Picasso or Titian, he replied thoughtfully: “Tiziano, because his workshop, managed with an approach that today we would call entrepreneurial, managed to produce an astonishing amount of works, allowing the Italian style was brought throughout Europe, thanks to a flexible, pragmatic and adaptable organization tailored to the needs of the clientele.”

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