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LG Electronics sows ‘Better Life for All’ with global sustainability initiatives

In line with Saudi Arabia's 'Saudi Green Initiative' to reduce CO2 emissions, LG Electronics is running the 'LG Yala Green' campaign.  (Image courtesy of LG Electronics)

In line with Saudi Arabia’s ‘Saudi Green Initiative’ to reduce CO2 emissions, LG Electronics is running the ‘LG Yala Green’ campaign. (Image courtesy of LG Electronics)

SEOUL, May 29 (Korea Bizwire) – LG Electronics has announced its commitment to promoting sustainable ecosystems worldwide, putting into practice its ESG (Environmental, Social, and Governance) vision of ‘A Better Life for All’.

In Spain and Portugal, LG’s Spanish subsidiary is leading the ‘Smart Green Tree’ reforestation campaign, planting seed bombs – a mixture of soil, compost and seeds designed for higher germination rates.

Launched in 2017, the initiative aims to plant 47 million trees annually, a number equivalent to the entire population of Spain.

Tree planting efforts have been extended to the ‘LG Green Cover’ campaign in India and ‘LG Loves Green’ in Indonesia.

Since last year, the Spanish subsidiary has also been implementing the ‘Smart Green Bees’ project to stimulate the pollination and cultivation of plants.

The aim is to increase the population of the Iberian honey bee, the only native pollinator of all plants in Spain, to around 47 million.

As of May, the Spanish branch had successfully increased the Iberian honey bee population by approximately 3.5 million within a year, countering the drastic decline caused by environmental factors.

Since last year, the Spanish subsidiary has also been implementing the 'Smart Green Bees' project to stimulate the pollination and cultivation of plants.  (Image courtesy of LG Electronics)

Since last year, the Spanish subsidiary has also been implementing the ‘Smart Green Bees’ project to stimulate the pollination and cultivation of plants. (Image courtesy of LG Electronics)

In line with Saudi Arabia’s ‘Saudi Green Initiative’ to reduce CO2 emissions, LG Electronics is running the ‘LG Yala Green’ campaign. Local workers have planted trees in desert areas and promoted energy-efficient air conditioning products.

In April, LG Electronics created a pollinator garden at its North American headquarters in New Jersey, becoming the first Korean company to receive Wildlife Habitat certification from the National Wildlife Federation (NWF).

Pollinator gardens are designed to preserve biodiversity and provide a stable habitat for bees, butterflies and other species whose populations have declined due to climate change.

Lee Sam-soo, Chief Strategy Officer of LG Electronics, said: “As a global corporate citizen, we will work closely with our subsidiaries around the world to create a sustainable future.”

Kevin Lee ([email protected])


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