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Myntra will highlight the best offers for premium and international brands at the 20th edition of EORS and expects 20 million users to visit the platform

Myntra will highlight the best offers for premium and international brands at the 20th edition of EORS and expects 20 million users to visit the platformBengaluru, May 29, 2024: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, celebrates a decade of revolutionary fashion through its grand event and announces the 20th edition of its flagship fashion celebration, EORS (End of Reason Sale). The mega event that will amaze shoppers from May 31 will be more than… 30 lakh styles from the other side 8800+ brandsmarking a ~47% increase in the number of brands cataloged and ~50% increase in trend-first selection compared to the previous summer edition of India’s beloved fashion carnival. Shoppers will be able to unlock unprecedented value from premium and international brands, which will boost the trendification and premiumization of fashion in India.

As many as ~8.6 million Myntra Insiders, members of the platform’s coveted loyalty program, will get Early Access to the EORS from May 30. Myntra also anticipates 20 million users to flank the platform during EORS.

What should shoppers pay attention to?

In addition to western women’s wear, the categories expected to attract more consumer attention include home goods, beauty and personal care, luggage and travel accessories, watches and wearables, men’s workwear and sports shoes. Several international and premium brands expected to see major popularity include Tommy Hilfiger, AX, Mango, New Balance, Puma, Levi’s, Calvin Klein, Fossil, Nike, adidas and MAC.

Ahead of the EORS, Myntra has onboarded a range of sought-after brands, some of the standouts being Victoria’s Secret, Dash & Dot, Aeropostale, Coach Watches, Qissa, Kate Spade Fragrances and New Balance High Heats. and Staze Cosmetics, among others. Moreover, Bollywood superstar Shah Rukh Khan and leading actress Kiara Advani will be seen in promotional films along with Bollywood filmmaker Karan Johar to strengthen the EORS offering.

Spotlight on international brands

Themed to spotlight premium and international brands, this EORS, brands such as adidas, Fossil, H&M, GANT, Trendyol, Under Armour, Crocs, Calvin Klien, Birkenstock, MAC, Huda Beauty, GUESS and Aldo, among others, present unparalleled offers in the field of fashion, beauty and lifestyle.

The best of Indian clothing

With the wedding season just around the corner, leading ethnic clothing brands such as Anouk, Sangria, Libas, W and Biba are presenting a range of affordable offers. Shoppers can look forward to an eclectic selection of matching sets, kurta sets and kurtas, among others.

Exciting offers on Beauty and personal care

An array of sought-after beauty brands such as Lakme, Anastasia Beverly Hills, MAC, Benefit Cosmetics and Bobbi Brown, along with fragrances from brands such as Tommy, Chopard, Tumi and Clinique will be available at exciting offers.

Focus on trend-first men’s fashion

With more and more men leaning towards trend-first fashion, this EORS-20 has an interesting selection of casual and formal menswear available in never-before-seen offerings from brands like Mango, Roadster, Jack & Jones, Van Heusen, Louis Phillipe and GANT, among others .

From the Myntra Rising STARS stable

Discerning customers with different fashion tastes appreciate and value collections from Direct-to-Consumer (D2C) brands. The EORS-20 will showcase a curated selection of fresh styles from more than 400 homegrown D2C brands, including Rare Rabbit, Uptownie, Damensch, Urban Monkey, Snitch and Powerlook, each with a unique value proposition in both mass premium and the premium segment

Unmatched offers for customers by brand:

  • Early access to the event and many benefits for the more than 8 million Myntra Insiders on May 30, 2024.
  • Grand Opening Offers valid from midnight to 2am on May 31, 2024.
  • Every day special offers for midnight shoppers (12:00 – 08:00) in selected categories.
  • Daily limited-time deals throughout the day for the best price in Time Bomb Deal (10am – 8pm), 15 minute Price Crash (renewed at 12pm and 4pm), Grab or Gone deals (new deals at 8am | 12pm | . 4 p.m.) and more.
  • Throughout EORS-20, one brand will be the focus each day, such as Lakme, Nike, H&M, Puma and Levi’s, these are some of the brands shoppers can look forward to.
  • The most popular brand launches can be found under ‘Top 20 Steals’, which includes Victoria’s Secret, Dash & Dot, Aristobrat and Instax, among others.

Banking offers that customers can take advantage of during EORS-20:

  • State Bank of India – 10% Instant Discount on SBI Debit and Credit Cards
  • Kotak Bank – 10% instant discount on Kotak Bank debit and credit cards
  • Kotak Bank x Myntra Card – 15% instant discount on Kotak and Myntra’s co-branded credit card
  • Paytm UPI – Flat Rs 20 cashback on minimum order value Rs 700

Compelling rewards

In this milestone edition of EORS, shoppers can expect great benefits when billing certain amounts on Aeropostale Backpacks, Titan Watches, Airpods and Firebolt Smartwatches, among others. Shoppers can also unlock a discount of Rs 799 on Cleartrip on their purchases.

Inspire your shopping journey

Myntra’s social commerce efforts as part of the EORS will deliver an ‘Assisted Sale Shopping Experience’ on Myntra Minis, the platform’s signature short-form video content offering, via More than 300 inspiring content videos about influencers, which allows them to shop better. Minis also helps users discover the ‘Best of EORS’, which includes the event’s top brands, styles, trends and offers.

Myntra will also participate 150+ influencers on the app and social media platforms, to further strengthen EORS’ offering. Shoppers will also see top influencers like Kush Sachdeva, Kirpit Arora, Krishna Misra, Shraddha Gurung and Ashima Makhija share their favorite picks from the event. Moreover, shoppers can also access pop shops run by top influencers through the Myntra app.

Enabling Kiranas and Last Mile Delivery Ecosystem

Myntra’s extensive network of thousands of delivery partners will provide 19,000 PIN codes that will be an important part of ensuring smooth and effective delivery to the customers. Under this symbiotic model, the Kirana partners get an additional source of revenue, thanks to increased order sizes during EORS. Myntra will also make efficient use of all its Forward Distribution Centers (FDCs) for a smoother and hassle-free delivery process during and after EORS.

Speaking about the 20th edition of the EORS, Neha Wali, Head of Growth and Revenue, Myntra said: “We are pleased to announce the arrival of the highly anticipated 20th edition of EORS. This major event has become a mainstay in the way India shops fashion. With the value of premium and international brands among the key focus areas of this landmark edition, we have an exciting range of brands offering carefully curated collections that meet the ever-changing preferences of our discerning shoppers. The EORS-20 will see a 50% increase in trend-first styles, and we expect that 1.35 million new customers for shopping during our big event. We are grateful to our valued brand partners for their tireless support in making this event bigger and better with each edition.”

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