Nike and Living Ink collaborate in the field of shoe packaging

Nike sub-label ISPA (Improvise, Scavenge, Protect, Adapt) has collaborated with life science research and product company Living Ink Technologies on sustainable shoe packaging.

The packaging uses Living Ink’s flexographic algae ink, a water-based and algae-pigmented alternative to traditional inks derived from petroleum-based carbon black pigment.

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The collaboration follows discussions on stricter chemical regulations, such as the Packaging Reduction and Recycling Infrastructure Act currently being considered by the New York State Legislature. If passed, this bill would ban the use of carbon black and other chemicals considered harmful in packaging inks by 2026.

Living Ink is scaling up production to meet companies’ growing needs for sustainable pigment across global supply chains.

Each ISPA shoe box also includes a QR code that directs consumers to a TEDx Talk titled “Is Algae the Ink of the Future?” by Scott Fulbright, CEO of Living Ink, which highlights the company’s history.

Commenting on the partnership with NIKE ISPA, Fulbright said: “We are demonstrating how leading brands can integrate and visibly champion next-generation materials, providing consumers with environmentally conscious options.”

Nike and Living Ink have previously collaborated on screen-printed shirts and shoe collections using algae ink.

Nike’s ‘Move to zero’ sustainability initiative includes packaging concepts that reduce waste and increase recycling.

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