The image ‘All eyes on Rafah’ was shared 44 million times online

A participant holds up a sign reading 'All (eyes on) Rafah' during a pro-Palestinian protest marking the 'Nakba' anniversary, at Oranienplatz in Berlin, Germany on May 18, 2024.

A participant holds up a sign reading ‘All (eyes on) Rafah’ during a pro-Palestinian protest marking the ‘Nakba’ anniversary, at Oranienplatz in Berlin, Germany on May 18, 2024. Protesters commemorate the 76th anniversary of what Palestinians call the Nakba, or “catastrophe” of 1948, when some 760,000 Palestinians fled or were driven from their homes during the war that led to the creation of Israel. This week’s anniversary comes against the backdrop of the war raging in Gaza, which has displaced most of the Gaza Strip’s population. (Photo by RALF HIRSCHBERGER / AFP)

Paris, France – An AI-generated image with the words “All eyes on Rafah” has been shared by more than 44 million Instagram accounts since Monday following a deadly Israeli attack on a camp for displaced Palestinians in the city of Gaza.

The image shows densely packed rows of tents stretching endlessly across a desert landscape shadowed by mountains, referencing the hundreds of thousands of Palestinians who fled there during Israel’s military campaign against Hamas.

Chilean-American actor Pedro Pascal, top models Bella and Gigi Hadid, who are of Palestinian descent, and French football star Ousmane Dembele are among the celebrities who shared it on Instagram.

READ: Netanyahu: Deadly Israeli attack in Rafah was result of ‘tragic mistake’

The slogan “All eyes on Rafah” has also been widely shared in other publications and social networks, especially X, where the hashtag #alleyesonrafah has racked up nearly a million hits, according to online monitor Visibrain.

The platform, formerly Twitter, also published 27.5 million messages in three days about the attack on the southern Gaza city bordering Egypt, which sparked international outrage.

The Hamas-run Health Ministry in Gaza said an Israeli attack on the camp, which caused a fire on Sunday, killed 45 people and injured 249.

The Israeli army said it had attacked and killed two senior Hamas militants, with Prime Minister Benjamin Netanyahu speaking of a “tragic accident” that his government was investigating.

Gaza’s deadliest war was sparked by Hamas’ unprecedented Oct. 7 attack on southern Israel, which resulted in the deaths of 1,189 people, mostly civilians, according to an AFP count based on official Israeli figures.

Militants also took 252 hostages, 121 of whom remain in Gaza, including 37 who the Israeli army says are dead.

Israel’s retaliatory offensive has killed at least 36,171 people, mostly civilians, according to Israel’s Health Ministry.

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